Year 2020 may go down in the history as a “year of Covid-19” which has raise the importance of health information. It is well established fact that those with the greatest knowledge will have better understanding of the disease and have a better impact progress of the disease and complication. The Public Relations Officer works towards providing authentic & credible information to media/public to enhance the positive image of the Institute on a day-to-day basis be it a holiday or a weekend. The Public Relations Office scrutinizes all national and local editions of important newspapers and periodicals  and Web portals & channels and keep the authorities informed on news concerning the Institute and different health issues through constant monitoring and collection of feedback. Numerous press conferences and interviews were organized by the Public Relations Office to enhance the image of PGIMER. All academic activities in the Institute were given media coverage through newspapers, Doordarshan, All India Radio and various TV channels and Web portals.  Press conferences were held and press releases were issued on various research projects, new research methods, opening of new centers, installation of new equipments etc. Media was informed about the various awards won by the Institute, the faculty and other staff. Special interviews were conducted for national publications. PRO also collect activities/ achievements pertaining to various department for worthy Director’s speech to be delivered on the occasion of Independence day & Republic Day. To project the Institute’s point of view, PRO as official spokesperson was in regular touch with the authorities and the media persons. All queries from media persons were received and processed through various departments and Institute authorities.

Institute Functions and Conferences

Institute functions like Foundation Day, inauguration of New Academic Session and Research Day were given adequate press coverage by holding press meets and sending press releases. Coordination with HODs of different specialties for media coverage of national and international conferences/ webinar in the various departments e.g. Paediatrics, Pharmacology , Otolaryngology, Neurology, School of Public Health, Ophthalmology, Hospital Administration, Psychiatry, Orthopedics, Nuclear Medicine, Gastroenterology, Oral Health Sciences, Radiotherapy, Radio Diagnosis & Imaging, Physical Medicine  and Endocrinology was done.

Public Awareness

Public was made aware about Covid-19, Covid-19 vaccination, Home Isolation Management & mental health, and various diseases through webinar, press conferences and press releases sent on important days like World Glaucoma Day, World Health Day, World AIDS Day, World No Tobacco Day, World Blood Donor Day, World Kidney Day, World Leprosy Day, World Heart Day, World Sleep Day, World Diabetes Day, World Voice Day, World Hearing Day etc. by coordinating with related departments. Besides this regular updates on OPD timings and availability of doctors were also sent to the media time to time.

Crisis PR

During emergency and crisis situations such as Pandemic such as COVID 19,  accidents, eye injuries, media was communicated through releases and press interactions. Constant updates were provided to media during this pandemic. Queries were also answered verbally as and when required.

FM Life Line

All India Radio, FM Life Line programme is running since 15th August 2006. Public Relations Officer coordinates with subject expert and AIR programmer. The programme is broadcasting every Tuesday at 11:00 AM. An expert from PGI answers public queries.  One to one conversation with PGI experts, by the public sitting at home, is a great achievement. These experts enlightened the public about various health issues like Corona Virus, Covid-19 vaccination, Home Isolation Management, Organ Donation, Kidney Disease, Glaucoma, Prostate Cancer, Anemia, Epilepsy, Vaccination, Pediatric Critical Care, Squint, Retinoblastoma, Genetic Disorders, Headache, etc. 

Liaison Officer Vaccination Drive

To reduce the waiting time of vaccine beneficiaries and to smoothen and streamline the vaccination process for PGIMER Faculty, Senior Citizen and staff from PR Office is deputed at NHE as liaison Officer Vaccination.

Public Grievances

Public grievances were received through the complaint/suggestion boxes placed at various buildings of PGI, PMO and PGI website.  The PRO as Convenor of Public Grievances Redressal Committee every year presents grievances to the committee and processes these through various departments. Replies are sent to the genuine complainants. About 32 complaints / suggestion were sent to the concerned department and sorted out.

Feedback Mechanism from Public for Kayakalp

As Member-Secretary of the Committee, the PRO processed feedback forms received from the patients and their attendants.  Efforts were made to collect filled feedback forms from patients which were sent for analysis to the respective Nodal Officers to include the data in the mechanism. The same form has been placed at the PGIMER website for feedback.  The same were also shown to the team visiting from Govt. of India to assess the implementation of feedback mechanism under Kayakalp. Public grievances received through boxes and PMO were also presented to the visiting teams.

Poor Patient Work and financial help

PR office is in regular touch with social organizations like Sahayta, Life Line, Rotary Club that render help to the needy patients. This department through liaison with media, NGOs, social workers and philanthropists helped in the treatment of poor patients that included patients with heart problems, kidney diseases, blood disorders, orthopaedic interventions etc. PR Office helps to: 

    • Guide patients for financial assistance for treatment from PPWF.
    • Coordinate with PPWF Section for providing medicines/surgical items.
    • Liaise with charitable trusts, welfare agencies, philanthropists, etc.
    • Guide and assist patients to get financial help from various National Relief Funds.
    • Guide patients about various welfare schemes at national, regional and local levels.
    • Guide patients regarding hospital services.
    • Assist deserving and needy patients to get poor free status