Subject: Services rendered by PR Office

Special interviews were conducted for national publications. To project the Institute’s point of view PRO as official spokesperson was in regular touch with the authorities and the media persons. All queries from media persons were received and processed through various departments and Institute authorities.

Institute Functions and Conferences

Institute functions like Foundation Day, inauguration of New Academic Session, Research Day and Convocation were given adequate press coverage by holding press meets and sending press releases. A special supplement was brought out by the Tribune, Amar Ujala and Dainik Bhaskar carrying articles by Director PGI and faculty on the day of the Convocation. PRO liaised with all the newspapers’ editorial and marketing divisions for the same. Coordination with HODs of different specialities for media coverage of national and international conferences in the various departments e.g. Paediatrics, Hepatology, Pharmacology , Gynaecology, Otolaryngology, Neurology, Anaesthesia, Medical Microbiology, Nephrology, School of Public Health, Ophthalmology, Hospital Administration, Psychiatry, Orthopedics, Anatomy, Nuclear Medicine, Gastroenterology, Oral Health Sciences, Radio Diagnosis & Imaging, Physical Medicine  and Endocrinology was done.

Public Awareness

Public was made aware about body donation, organ donation and various diseases through press conferences and press releases sent on important days like World Glaucoma Day, World Health Day, World AIDS Day, World No Tobacco Day, World Blood Donor Day, World Kidney Day, World Leprosy Day, World Heart Day, World Sleep Day, World Diabetes Day, World Voice Day, World Hearing Day etc. by coordinating with related departments.

Crisis PR

During emergency and crisis situations such as accidents, eye injuries, media was communicated information through releases and press interactions. Queries were also answered verbally as and when required.

FM Life Line

It has been nearly thirteen years that All India Radio, FM Life Line programme was inaugurated on 15th August 2006 when Prof. K.K. Talwar, Director, PGIMER and Head, Department of Cardiology answered the phone-in queries by the public. Coordination is being done by the PGI Public Relations Officer with AIR and since then, this programme has been continuing.  Every Tuesday an expert from PGI answers public queries at 11.00 am.  One to one conversation with PGI experts, by the public sitting at home, is a great achievement. Forty -eight experts were sent this year to All India Radio for FM Life Line programme. These experts enlightened the public about various health issues like Cervical Pain, Stroke, Pediatric Oral Health Care, OCD, Vaccines, Blood Donation, PET Scan, Saving the Knees, Inflammatory Bowel Disease, Ante Natal Care, Multiple Myeloma, Gamma Knife, Kawasaki Disease etc. 

Public Grievances

Public grievances were received through the complaint/suggestion boxes placed at various buildings of PGI, PMO and PGI website.  The PRO as Convenor of Public Grievances Redressal Committee every year presents grievances to the committee and processes these through various departments. Replies are sent to the genuine complainants. About sixty five complaints/suggestions were discussed in the Committee meetings.

Feedback Mechanism from Public on Cleanliness for Kayakalp

As Member-Secretary of the Committee the PRO processed feedback forms received from the patients and their attendants.  Efforts were made to collect about 2831 filled feedback forms from patients which were sent for analysis to the respective Nodal Officers to include the data in the mechanism. The same form has been placed at the PGIMER website for feedback.  The same were also shown to the team visiting from Govt. of India to assess the implementation of feedback mechanism under Kayakalp. Public grievances received through boxes and PMO were also presented to the visiting teams.

 Poor Patient Work and financial help

PR office was in regular touch with social organizations like Sahayta, Life Line, Rotary Club that render help to the needy patients. This department through liaison with media, NGOs, social workers and philanthropists helped in the treatment of poor patients that included patients with heart problems, kidney diseases, blood disorders, orthopaedic interventions etc. PR Office helps to:

 

    • Guide patients for financial assistance for treatment from PPWF.
    • Coordinate with PPWF Section for providing medicines/surgical items.
    • Liaise with charitable trusts, welfare agencies, philanthropists, etc.
    • Guide and assist patients to get financial help from various National Relief Funds.
    • Guide patients about various welfare schemes at national, regional and local levels.
    • Guide patients regarding hospital services.
    • Assist deserving and needy patients to get poor free status